AVI - 31 Percent of US Users Buy Regularly Online

NEWS AND UPDATES

SURVEYS THIS WEEK:
August 16, 1999

CDB Research: 31 Percent of US Users Buy Regularly Online

31 percent of Internet users in the US are now purchasing regularly online, according to a report by CDB Research and Consulting Inc. Consumers continue to be most comfortable making familiar small scale purchases, according to the report.

The most popular products to buy online remain books, purchased by 33 percent of online shoppers, CDs, purchased by 26 percent, and small gifts, purchased by 20 percent of shoppers. However, a growing number of online consumers are happy to make bigger purchases online. The survey found that 21 percent of shoppers have purchased airline tickets, and 13 percent have purchased computer hardware online.

When questioned about why they shop online, 30 percent cited the convenience of shopping from the home, while 25 percent cited the 24-hour nature of online shopping. 18 percent of those surveyed said that the Internet enabled them to price goods most efficiently.

52 percent of those surveyed reported spending less than USD100 online in the last month. Women were found to be bigger online spenders, with 47 percent of female shoppers spending more than USD100 online, compared to 23 percent of men.

The study found that overall women are more price conscious when shopping online and tend to purchase a wide variety of products. The convenience factor of online shopping is also a major draw for women.

LEADERS IN COMMUNICATING SOLUTIONS GLOBALLY.
For additional information, please contact our head office at :
1515 Matheson Blvd. East, Suite 202, Mississauga, Ontario, L4W 2P5, Canada
Tel: 905-629-0213 Fax: 905-629-0421
Toll Free: 1-877-55-VALUE (82583)
E-mail: moreinfo@addvalue.com